Dessert 39, where the world’s most delicious desserts come together in one place!
As dessert culture becomes more common after meals and curiosity about unique desserts that were previously hard to find increases, desserts are evolving into a trend and a fashion.
The trend of experiencing happiness through ‘small luxuries,’ such as waiting in line or traveling long distances to taste famous desserts, is becoming more pronounced. This growing interest is signaling the dawn of a new era in the ‘dessert’ market, a blue ocean of opportunity.
As access to various cultures around the world has become easier, the enthusiasm for advanced dessert cultures in places like Japan and Europe is growing stronger. Building on this, the dessert culture in Korea is also rapidly expanding.